Make this school year memorable for all the right reasons.

Customer service is no longer a “nice-to-have” for school districts. It’s mission-critical.

Every interaction has the potential to make a lasting impression—and can be the difference between families and employees staying or leaving.

School leaders across the nation are increasingly prioritizing and measuring customer service—ensuring families, employees, and other stakeholders feel welcome and valued while driving positive results in key areas, such as family and employee engagement, enrollment and retention, student success, and school culture and climate.

Below, you’ll find free resources to help you understand, measure, and improve customer service ahead of and beyond back to school.

REVEAL THE TRUE STATE OF CUSTOMER SERVICE IN YOUR DISTRICT
with the first K-12 secret shopping program.

We get it: Secret shopping can be intimidating, especially when you try to apply it effectively to the K-12 space. That’s why our team of school customer service experts did the heavy lifting for you by creating this grab-and-go, customizable toolkit—which includes all of the information, rubrics, worksheets, and other resources to help you successfully secret shop your district and get meaningful results.

Reveal our exclusive quick-shop method that ensures an effective secret shopping program you actually have time and capacity to successfully complete
Unlock a wealth of grab-and-go and customizable resources for planning and executing an effective program
Get expert guidance with each resource or reach out to our customer service experts with additional questions and support

GET YOUR FREE DIGITAL TOOLKIT

BE IN THE KNOW

As you strategize for back-to-school and beyond, we hope you find these resources useful.

BLOG POST
The two most overlooked words in K-12 education
As schools prepare to welcome back families and other stakeholders, school leaders look for quantitative metrics to help measure the impact of customer service. LEARN MORE.

CASE STUDY
Driving a customer service focus in Walton County School District
Learn how K12 Insight helps Walton County School District in Florida establish internal accountability, increase collaboration, and provide excellent customer service. LEARN MORE.

BLOG POST
You care. But does your school community know it?
Reveal 6 practical strategies for prioritizing caring in school customer service (and why it matters, especially now). READ MORE.

CASE STUDY
Navigating back-to-school in Austin ISD
Learn how K12 Insight helps Texas’s Austin ISD manage a 10x increase in incoming communications during back-to-school season and realize their equity-focused mindset by improving accessibility, increasing engagement, and building trust. LEARN HOW.

BLOG POST
Only 30% of districts track these key metrics
The ways stakeholders feel about your schools can have a big impact on performance. Yet, 70% of districts have no way to measure the impact of their customer service. These 3 key metrics can make all the difference. READ MORE.

ON-DEMAND WEBINAR
3 customer service benchmarks every school district should measure
As schools look for ways to re-engage parents and staff this fall, tune in to this on-demand conversation, as three school district leaders share how their districts are using survey and customer service data to benchmark their performance against similar school districts and year-over-year and against themselves. CHECK OUT THE WEBINAR.

BLOG POST
4 key strategies for strong, purposeful school district surveys
Not all surveys are created equal. Dr. Alisha Martinez, Data Specialist at Fairfax County Public Schools (VA) outlines 4 strategies you need to know before you administer your next survey. GET THE STRATEGIES.

INFOGRAPHIC
10 ways to build a culture of exceptional customer experience in schools
Declining enrollment? Disengaged families? Learn 10 strategies for how to deliver strong customer experiences that help you build trust and transform your school culture. UNLOCK THE STRATEGIES.

BLOG POST
K-12 leaders: Let them see you cry
Empathy is one of the most important skills for school and district leaders today. Here’s why—and how it helps foster a culture of caring. READ MORE