Intentionality and Focus on
in the North Carolina Department of Education
Schools have been measured primarily by test scores, graduation rates, attendance, and discipline. For some time, educational leaders and policy-makers have been in pursuit of a more balanced and fair way to measure the complex and high-impact work of caring and nurturing that goes on in every school. Every state’s effort to incorporate culture and climate surveys as part of school ratings is a testament to this earnest struggle.
The advent of school choice and the shift in how stakeholders now communicate has led us to identifying Customer Experience as a key indicator of the caring and nurturing in schools. It is a more real-time and direct measure of what an annual survey aspires to capture and provides more actionable insight in the areas of employee morale, equity, student safety, and operational effectiveness. K12 Insight, in partnership with National School Public Relations Association (NSPRA) and National School Boards Association (NSBA), just concluded the first State of K-12 Customer Experience study with salient findings that should be of interest to every state department of education. I would love to share these with you in Santa Fe and appreciate your assistance in bringing it to the attention of educational leadership in your state.
Preview some initial findings from our 2019 State of K-12 Customer Experience report—the first national study of its kind—which defines the link between effective community engagement and school success. Stay tuned for the full report later this month.
Strong academics are key to student success, but students can’t learn if they don’t feel welcome and engaged in their school. With a foundation of trust, other key indicators of school success can thrive. Learn 5 key strategies for building trust in schools through a repeatable process.
TURN EVERYDAY SCHOOL INTERACTIONS INTO EXCEPTIONAL EXPERIENCES
If you have any questions, feel free to reach out using the information below.
Dr. Gerald Dawkins
Sr. VP of Superintendent
and District Relations
703 | 542 | 9557
2291 Wood Oak Drive
Herndon, VA 20171